Friends Are By Your Side

2013 Wig & Wishes

The 1st Annual Night of Wigs and Wishes was created by Martino Cartier with a goal to raise funds and additional awareness for Friends are by your Side. From the events proceeds several wishes for women and children battling cancer and suffering hair loss will be granted. From toy drives, Justin Bieber meet and greets, Disney Trips to Queen O’ The Dog, Friends are by your Side and its growing network are dedicated to making dreams come true.

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Friends Are By Your Side is a consortium of Beauty Industry Leaders, Salon Owners and Stylists committed to donating much needed hair replacement and styling services to women undergoing treatment for cancer. Celebrity Stylist, television personality and salon owner Martino Cartier is the founder of Friends Are By Your Side. Martino was deeply touched and inspired by his dear friend's brave fight against and triumph over cancer. Through watching her cope with the process, he realized how many women needed the opportunity to feel in control of their appearance (and feel better about themselves) during treatment.

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Friends Are By Your Side is the home of Wigs and Wishes. In 1998, Martino Cartier began the journey of changing lives through his career as a salon owner, stylist, educator, and TV personality. On May 10, 2011, www.FriendsAreByYourSide.com was born. Martino’s vision was to join forces with salons across the world and take the pledge to restore dignity to women who lost their hair to chemotherapy AT NO CHARGE. His goal was to find a safe haven for women to go to regardless of their financial situation. Presently, we have hundreds of salons that have made that dream a reality. Martino’s desire took on a new light when he met little Kiki. Kiki was a beautiful girl who had been battling cancer since she was only eight years old. This precious little girl had been turned down for a wig by a number of foundations. In April of 2012, Kiki and Martino Cartier were introduced when Kiki’s mother reached out to New Jersey State Freeholder, Vincent Nestore, and the rest is history. Martino made a wig for her and the friendship began. Seven months later on November 4, 2012, Martino and FriendsAreByYourSide.com brought Kiki to meet Justin Bieber. Not only did she arrive in a hot pink stretch limo, but she was given the chance to hang out with Justin before the show and take some pictures. Following her meet-and-greet Kiki was given front row tickets and sat on Martino’s shoulders during the entire concert. The entire day was priceless. One week later Kiki lost her battle to childhood cancer leaving Martino with a broken heart, but a validation that the mission of www.FriendsAreByYourSide.com was truly his life’s purpose. Since then, hundreds of wigs have been given and dozens of wishes have been granted thanks to generous people just like you.


Save The Date & Join Us For a Night of WIGS & WISHES!

The 1st Annual Night of Wigs and Wishes was created by Martino Cartier with a goal to raise funds and additional awareness for Friends are by your Side. From the events proceeds several wishes for women and children battling cancer and suffering hair loss will be granted. From toy drives, Justin Bieber meet and greets, Disney Trips to Queen O’ The Dog, Friends are by your Side and its growing network are dedicated to making dreams come true.

Sponsorship Packages & More Info

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Gatsby Salon Joins Friends Are By Your Side

We are proud to announce our latest partnernship. Welcome Gatsby Salon!!!

Visit Gatsby Salon online

Kiki & Martino visit Justin Bieber

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'Friends are by your side' helps cancer patients

Help Michaela age 15 meet Ellen Degeneres, she has had over 190 brain surgeries


Mission Accomplished - Angela Met Adam Sandler


Mission Accomplished - Kiki meets Justin Bieber

Help Kiki meet Justin Bieber


Our first surprise Disney trip for a grandmother battling cancer while raising her grandson


Watch friends are by your side in action as a husband gets involved.



Pledge Your Support

Be the first in your area to unite with Friends Are By Your Side and become a part of our network. Take the pledge today and begin to provide women coping with hair loss access to wigs, wig styling, extensions or other beneficial treatments.

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Get Involved

Don’t miss this opportunity! Join Friends Are By Your Side today and become a part of this extraordinary network of salon owners, stylists and beauty industry experts.

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